Walmart Juneteenth Ice Cream Controversy

Critics, including marketing diversity group Bridge, see it as tone-deaf cultural appropriation as Walmart apologizes

Walmart's endeavor to observe Juneteenth with an extraordinary version private-mark frozen yogurt has made an enormous virtual entertainment reaction,

With the retailer confronting analysis for downplaying and capitalizing on an occasion that honors Black individuals' liberation from hundreds of years of subjection.

Bridge—a group formed earlier this year by marketing and diversity, equity and inclusion executives from Unilever, Discover Financial,

NBC Universal and WPP’s GroupM among others—issued an open letter to Walmart executives on May 23 calling on the retailer to remove the product from its shelves.

At issue is Great Value Celebration Edition Juneteenth frozen yogurt,

Which on its name incorporates a urging to share and observe African-American culture, liberation and persevering through trust.

Critics via web-based entertainment depicted it as a musically challenged exertion by a goliath retailer constrained by a well off white family to capitalize on the June nineteenth occasion

With a frozen yogurt flavor practically indistinguishable from one sold by a Black-possessed brand.

Juneteenth, Bridge's letter said, "is a day of celebration. A genuine day. It is neither fun nor paltry yet rather a memory of an exceptionally dull and wrecking period in American history.

Could you send off a frozen yogurt called January 27? The day the world recalls the Holocaust? Or on the other hand April 7,

The day that memorializes the slaughter in Rwanda. Obviously not. So why Juneteenth?


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