The Mexican fast-food chain continues to innovate its menu in creative ways.
Fast-food fans demand endless innovation. Some chains think McDonald's (MCD) Get McDonald's Corporation Report and Chipotle (CMG) Get Chipotle Mexican Grill Inc.
Report can get away with just a few limited-time-offers (LTOs) each year, but most chains need to keep trying new things in order to change up their menus.
Of course, some menu innovation can mean bringing back an old favorite. That's something Yum! Brands (YUM) - Get Yum! Brands Inc.
Report Taco Bell did when it brought back fan favorite Mexican Pizza to the delight of a whole lot of its customers.
Unfortunately, that plan backfired a bit as the offering proved too popular and the company sold out the beloved menu item angering many of its biggest fans.
That's something the company has tried to explain on its website.
Our fans’ love is all consuming, and they’re consuming all the Mexican Pizzas. Demand for the Mexican Pizza was seven times higher than when it was last on menus,
and replenishing the beloved menu item is taking longer than we’d like, Taco Bell shared on its website. Shortages of the Mexican Pizza were unexpected, and have occurred on a rolling basis.
The chain has made it clear that Mexican Pizza will return (although not anytime soon).
Until that happens, however, the fast-food chain has tried to find new ways to engage its customers and it's trying something new right now.