Some wedding chapels in Las Vegas are receiving cease-and-desist letters demanding they stop using Elvis' image and likeness in their operations, according to two letters obtained by CNN.
In letters two chapels have received and shared with CNN, an attorney for Authentic Brands Group (ABG) says the businesses Vegas Weddings
And Viva Las Vegas Weddings are infringing on intellectual property rights related to Elvis Presley,
Creating "the false impression that Elvis Presley Enterprises has approved, endorsed, or sponsored the Infringing Chapel.
The Infringing Chapel is clearly trading off the Elvis Presley intellectual property rights, image, name and likeness without the consent of Elvis Presley Enterprises."
In 2013, Authentic Brands Group announced that it had purchased the intellectual property associated with the rock-and-roll icon from Core Media Group.
"As the guardians of the Elvis Presley estate, it is our responsibility to safeguard his legacy," ABG said in a statement Wednesday.
"This includes ensuring that all products, services, and advertisements utilizing Elvis' name, image, or likeness are officially licensed by Elvis Presley Enterprises," the statement said.
"The estate has strong relationships with official Elvis tribute artists, fan clubs, and festivals, as well as a robust global network of licensed merchandise partners.
There is no intention to shut down chapels that offer Elvis packages in Las Vegas.
We are seeking to partner with each of these small businesses to ensure that their use of Elvis' name, image,
And likeness are officially licensed and authorized by the estate, so they can continue their operations."
The statement goes on to say that ABG recognizes that "Elvis is embedded into the fabric of Las Vegas history, and we are committed to protecting and expanding his legacy for generations to come."