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BHEESHMA PARVAM

'Bheeshma Parvam' box office preview.

Strengths

Mammootty remains a force to reckon with despite the emergence of younger stars.

The National Award winner gave strong proof of his star power when The Priest opened to a good response at the box office despite.

Weaknesses

Judging by the trailer, this will not be a star vehicle in the conventional sense as all characters are likely to get an equal scope to shine.

As such, it may not appeal to those fond of Mammootty's work in films like Madhura Raja and Shylock. Bheeshma Parvam is unlikely to be the top pick of the family audience as it apparently features.

Opportunities

Mohanlal's Aarraattu is unlikely to be a major threat for Bheeshma Parvam as it premiered in theatres on February 18, nearly two weeks ago.

Mammootty's movie has become the talk of the town as it features the late Nedumudi Venu and KPAC Lalitha, who passed away a few days ago, in key roles.

Threats

Bheeshma Parvam will be compared to Big B, something that might work against it if it's not able to match the standards set by the popular film.

It will face competition from Tovino's Naradan, slated to hit the screens today.

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