Perhaps the most controversial change in the iPhone 14 lineup is Apple's decision to not just scrap the notch, but to replace it with a dual punch-hole 'i' design exclusive to Pro models.
This has led some iPhone fans to declare the design a step backwards, but Apple is seemingly committed to it with the change coming to the whole range in 2023.
It's a striking visual shift and the biggest iPhone design change since the iPhone X was introduced back in 2017.
The second head-turning change the dummy units highlight is the size of the new iPhone 14 Pro and Pro Max rear cameras.
Apple has been hotly tipped to upgrade Pro models to 48MP primary sensors which are up to 35% larger than the 12MP unit on all iPhone 13 models and Dickson's video shows
The dramatic consequences this has on the new camera bump. Lined up alongside the iPhone 14 and iPhone 14 Max (which stick with the 12MP sensor) they look gigantic.
Could this be the first year where there's a dramatic difference in photo quality between the iPhone 14 and iPhone 14 Pro models?
Last, we come to the all-new member of the range: the iPhone 14 Max, which replaces the 5.4-inch iPhone 13 Mini.
Dickson's dummy units show it is indeed a huge device that is every bit as big as the iPhone 14 Pro Max and both are tipped to sport 6.7-inch displays.