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Games these days are extremely immersive, with multiple options for gamers to explore. While popular games maintain a central storyline with a few side quests or options,
Games are increasingly being used to supplement and overtake primary income streams. For instance, during the initial days of pandemic-forced lockdowns.
User experiences are paramount in games. Gamers are a highly demanding audience and can be quick to point out any loopholes.
As monetization models change, game studios must rethink product positioning and ad distribution. Gamers are extremely sensitive to product placement, and wrong ad distribution can jeopardize a game.
Game studios and developers leverage the insights that metrics provide to create memorable experiences that bring gamers back for more.
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