4 Ways Analytics Boost Game Development.


Games these days are extremely immersive, with multiple options for gamers to explore. While popular games maintain a central storyline with a few side quests or options,

Monetization models

Games are increasingly being used to supplement and overtake primary income streams. For instance, during the initial days of pandemic-forced lockdowns.

Game UX

User experiences are paramount in games. Gamers are a highly demanding audience and can be quick to point out any loopholes.

In-game marketing

As monetization models change, game studios must rethink product positioning and ad distribution. Gamers are extremely sensitive to product placement, and wrong ad distribution can jeopardize a game.

Always evolving

Game studios and developers leverage the insights that metrics provide to create memorable experiences that bring gamers back for more.


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